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The Mother’s Day Gifts People Are Actually Buying
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The Mother’s Day Gifts People Are Actually Buying

  • unbranded - Lifestyle
  • Apr 30, 2026
  • Apr 30, 2026 Updated May 1, 2026
  • 0
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If you’re wondering what people are actually buying this Mother’s Day, new data has the answer. According to the National Retail Federation and Prosper Insights & Analytics, Americans are expected to spend a record $34.1 billion this Mother's Day. Here are the most popular gifts that consumers are planning to buy. Flowers A common symbol of love and appreciation, 74% of consumers are projected to purchase flowers for their moms this year. Cards A way to convey a special message to a loved one, 73% of consumers are expected to purchase greeting cards for their moms this year. Outings Whether it’s dinner, lunch, or a special activity, 61% of consumers are planning to mark the special day with an outing. Jewelry Another way to show love and appreciation for your mom is through jewelry. 42% of consumers surveyed are planning to purchase an item of jewelry for their mom this year. Clothing/Accessories Whether your mom is a fashionista or simply needs new clothes, 47% will be buying clothing or accessories this Mother's Day.

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