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What does the NCAA Tournament do for VCU's brand? 'Tens of millions of dollars' of value.

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What does the NCAA Tournament do for VCU's brand? 'Tens of millions of dollars' of value.

ZACH JOACHIM Richmond Times-Dispatch
Mar 19, 2026
Mar 19, 2026 Updated Mar 20, 2026
0

VCU's Brandon Jennings, Terrence Hill Jr., Jadrian Tracey, Lazar Djokovic, coach Phil Martelli Jr. NCAA tournament press conference ahead of first-round matchup with North Carolina

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GREENVILLE, S.C. — There are countless people around the country who had no idea what Virginia Commonwealth University was before the famed Final Four run of 2011.

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031926-rtd-met-vcubb — VCU head coach Phil Martelli Jr. looks on during practice at Bon Secours Wellness Arena in Greenville, S.C., on Wednesday. VCU will take on North Carolina during the first round of the NCAA tournament on Thursday.
MIKE KROPF, TIMES-DISPATCH

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The Peppas play as VCU practices ahead of NCAA tournament matchup with North Carolina

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031926-rtd-met-vcubb — VCU guard Terrence Hill Jr. shoots during practice in Greenville, S.C., on Wednesday.
MIKE KROPF, TIMES-DISPATCH

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031926-rtd-met-vcubb — A ball is shot toward the basket while VCU practices at Bon Secours Wellness Arena in Greenville, SC., Wednesday, March 18, 2026. VCU will take on North Carolina during the first round of the NCAA Tournament on Thursday.
MIKE KROPF

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031926-rtd-met-vcubb — VCU guard Terrence Hill Jr. (6) looks to shoot the ball during practice at Bon Secours Wellness Arena in Greenville, SC., Wednesday, March 18, 2026. VCU will take on North Carolina during the first round of the NCAA Tournament on Thursday.
MIKE KROPF

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Photos: VCU Men's Basketball Prepares for NCAA Tournament

The VCU men's basketball team arrived at the Bon Secours Wellness Arena in Greenville, SC., today ahead of tomorrow's NCAA Tournament game against North Carolina. The Rams, led by head coach Phil Martelli Jr., answered media questions before taking the court for an open practice.

Zach Joachim (804) 649-6555

zjoachim@timesdispatch.com

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